Management consulting firm
Boost your beauty brand’s performance at every stage of its growth
ataWay Management supports executives in the cosmetics, perfume, skincare, makeup, and fragrance industries with their challenges related to transition, strategy, operations, and talent.
Being where you can't be
A consulting firm specializing in the beauty and cosmetics industries worldwide.
25+ years
Experience in the beauty industry
4 areas of expertise
From consultation to implementation
International
French and international markets
Senior Profiles
Results-oriented field profiles
Four strategies to structure your growth at
Clear, actionable guidance designed for beauty and cosmetics brand executives.
01
Transition Management
Secure a critical phase, strengthen leadership, and ensure business continuity.
02
Strategic management
Develop positioning, growth priorities, and international scenarios.
03
Operational management
Establish operational procedures, manage teams, and streamline distribution.
04
Skills Management
Strengthen teams by bringing in experienced professionals and ensuring a concrete transfer of expertise.
Our Promise
Being where you can't be
Outsourced presence
ataWay steps in quickly to assist executives when internal resources are stretched thin.
Industry expertise
Our expertise in the beauty, retail, skincare, fragrance, and cosmetics industries informs every recommendation.
Execution capacity
Decisions don’t just stay on paper: they are translated into priorities, teams, and results.
Strategic Partner
The firm helps brands reach new milestones while preserving their uniqueness and value.
Read about the trends in the beauty market
+ 30 %
Global Growth in Online Cosmetics Sales
650 billion
Estimated value of the cosmetics market
43%
Market Share in Asia
+ 6 %
The Evolution of Selective Distribution in France
: From Design to Implementation
A simple framework designed to move quickly without losing strategic focus.
1
Diagnose
Clarify the context, constraints, and key opportunities.
2
Prioritize
Identify the actions that have the greatest impact on the brand.
3
Enable
Bring together the right experts, the right teams, and the right pace.
4
Measure
Track results, adjust strategies, and ensure progress.
Thierry Kuntz
CEO
As a founder and senior expert in cosmetics management, he advises brands in France and around the world.
Senior team
Profiles specializing in the beauty industry
Practical experience, an international perspective, and a deep understanding of the challenges of distribution, organization, and growth.
Insights into the Beauty Industry
Editorial perspectives to inform decision-making, strategy, and execution.
June 12, 2026
Structuring the strategic growth of a beauty brand
Priorities, Execution, and Strategic Alignment in the Cosmetics Market.
June 12, 2026
Operational Excellence in Selective Distribution
Why operational discipline remains central to top-tier performance.
June 12, 2026
Skills Management for Beauty Teams
How senior experts pass on their expertise and strengthen teams.
Ready to grow your business?
Schedule an appointment with an ataWay Management specialist.
ataWay Management
A consulting firm specializing in cosmetics management, interim management, strategic growth, operational excellence, and skills management.
Interim Management
Strategic Management
Talent Management
Operational Management
Strategic Management
Talent Management
Operational Management
Our Team
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