The Passing of a Giant: Leonard Lauder and the Lessons of Exceptional Leadership
The global cosmetics industry mourns the loss of one of its most iconic figures. Leonard A. Lauder, Chairman Emeritus of
19 June 2025
In the cosmetic industry, every detail matters. Whether you’re an emerging or established brand, using a cosmetic consulting firm allows you to benefit from expert knowledge to optimize your processes, develop new products, and increase your competitiveness in national and international markets.
The Ataway Management cosmetic consulting firm supports you at every stage of your projects, with a tailored approach adapted to your specific needs and growth objectives.
In a constantly evolving sector, innovation is essential. Our cosmetic consulting firm assists you in cosmetic product development in line with consumer expectations and market trends.
From formulation to packaging design, each step is optimized to maximize impact. We ensure that your products are both innovative and competitive.
Your brand’s positioning is crucial for your success. Our team develops a brand strategy that strengthens your identity and allows you to stand out in a saturated market.
We work on your brand visibility, the image perceived by your customers, and customer loyalty. Through in-depth market analysis, our cosmetic consulting firm ensures a differentiated and effective approach.
Is your growth ambition focused on internationalization? Our cosmetic consulting firm supports you in your international expansion.
We identify promising markets and help you adapt your products to local specificities, whether it’s regulations or consumer preferences. We help you anticipate challenges related to entering new markets for successful growth.
Operations optimization is an essential lever to ensure your company’s efficiency. We reorganize your internal processes to maximize the use of your resources while reducing costs.
Our expertise in operations management allows you to improve the performance of your teams and processes, while ensuring the quality of your products and services.
Crises or prolonged absences of managers can disrupt your organization. Our cosmetic consulting firm offers crisis management and interim management solutions to address these situations.
We intervene quickly to ensure operational continuity while preparing long-term solutions. Our expertise allows us to stabilize your activities and ensure a smooth return to normal.
As experts in the cosmetic sector, we possess in-depth knowledge of the challenges faced by beauty brands. Whether it’s launching a new product, repositioning a brand, or reorganizing a subsidiary, our approach is based on detailed analyses and strategic recommendations based on industry best practices.
Specialists in business transformation, we are experienced in all facets of international business, management, and company leadership.
We offer transition managers from our team, who will be immediately operational in your company's environment, and will be fully dedicated to their mission thanks to their expertise and experience in the cosmetics sector.
Our expert vision and perfect understanding of the cosmetics ecosystem, coupled with medium and long-term strategies in the day-to-day management of your entity, allow us to ensure the steering and monitoring of our missions.
Excellence in the cosmetics industry is not limited to the products you offer, but also to the skills and expertise of your team.
A cosmetic expertise firm specializes in supporting companies in the beauty sector. We offer services such as strategic consulting, resource optimization, project management, and manager replacement.
Our expertise covers the entire cosmetic value chain, from product formulation to marketing strategy, ensuring tailored solutions adapted to your specific needs.
Our areas of expertise:
Hiring a cosmetics consulting firm allows you to benefit from flexible, fast support, tailored to temporary assignments. Unlike internal hiring, we provide specialized expertise and an objective external perspective to solve your challenges.
This saves time and resources, and provides access to specialized skills for specific projects or crisis management.
Our cosmetics consulting firm analyzes your brand’s situation to identify areas for improvement, whether in marketing, product positioning, or resource management.
We develop a tailored strategy to boost sales, improve brand visibility, and adjust internal processes to regain sustainable growth.
The duration of an assignment with our cosmetics consulting firm depends on the project’s complexity. It can range from a few weeks for specific interventions, such as product launches, to several months for more extensive strategic transformations, such as international expansion or subsidiary reorganization.
Our cosmetics consulting firm operates in all sectors of the beauty industry: skincare, makeup, fragrances, hair care, and luxury products. We work with emerging and established brands to help them innovate, expand internationally, and improve their performance in a competitive environment.
We take our clients’ confidentiality very seriously. Our cosmetics consulting firm signs strict confidentiality agreements and implements security protocols to protect sensitive information. We ensure that all data exchanged during the assignment remains confidential and is only shared with authorized parties.
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A firm of experts in the beauty and cosmetics professions. We support you in 4 key areas: Interim Management, strategy, operations and training.