About ataWay Management

ataWay Management Team

The strength of a specialist beauty team

ataWay management team is made up exclusively of highly experienced specialists, all from the world of beauty and cosmetics.

This team of experts can intervene quickly and effectively to help you make your development strategy a success.


CEO with more than 20 years of experience in this industry. I have managed many multichannel distribution brands, in France - USA - Germany and Switzerland. With very strong skills in restructuring, turnaround, strategy, finance, and management of companies in multicultural environments in French, English and German

Thierry KUNTZ

CEO - Chief Executive Officer

25 years of professional experience in the commercial and marketing development of brands of products and services related to the luxury, beauty and other premium offers, in a multicultural and international environment, especially in high growth markets, in Europe, Russia and Asia, with significant experience in marketing management, sales management and general management.


Senior Advisor Business Asia East/ Europe

Passionate about cosmetics I have 15 years of experience in this sector including 8 years in Puig Group. I have decided to share my multiple skills in strategy and business development with the brands wishing to expand their business in France and abroad, covering several areas (North America, Latin America, Caribbean, Europe) but also distribution networks: Pharmacy, Selective distribution and Travel Retail.


Senior Advisor Business Development

20 years of experience in R&D, regulatory and quality. Today I have a 360 ° vision and a perfect knowledge of the cosmetics ecosystem


Senior Advisor Research & Development

As a Senior Advisor in Digital Strategy Web2/Web3, Ghislain Labay has nearly 20 years of experience in the digital field and beauty/luxury sectors. After spending half of his career in digital agencies, where he worked on a wide variety of topics, he then joined prestigious companies such as LVMH, Estée Lauder Companies, and Google. Throughout his career, Ghislain has advised over 250 brands.


Senior Advisor Digital Strategy

I have assisted and supported the finest French luxury brands for 15 years. As designer and illustrator, I design patterns, illustrations, tailor-made merchandizing spaces and objects that closely align with the DNA of the companies with which I collaborate. The graphic worlds that I create are identifiable by their femininity, their elegance, and their sensitivity. With the aim of always putting emotion at the center of each project.


Senior Advisor & Graphic Designer

22 years in business development and strategic marketing in pharmacies, perfume shops and e-retail internationally including 10 years at Filorga (Senior Management of the Europe Retail Chains Department / €25 million under management)


Senior Advisor Marketing, Sales

20 years in Operational Marketing in France and internationally for selective Beauty brands: ISSEY MIYAKE, Narciso Rodriguez, ALAIA, DOLCE & GABBANA (Shiseido). Expert in Go To Market Marketing and Business Development in the selective and premium markets from digital to physical retail including BtoB.


Senior Advisor Trade and Retail Marketing
Gache carré

With over 25 years of experience in the pharmaceutical and biotechnology industry, Gabrielle has occupied senior management positions in the fields of corporate strategy and development, partnerships, business development and licensing, finance and marketing. She holds the HEC Paris Executive MBA and has been President of the Swiss Healthcare Licensing Group since 2015. Gabrielle is bicultural – French and German – and lives since 2009 in the Lausanne region in Switzerland..


Senior Advisor HealthCare
Emmanuelle DUMAS

25 years of expertise in Strategic Marketing and Product Development, in the world of Beauty and Well-being. Specialized in Clean Beauty and Expert care, cosmetics & nutricosmetics. A multi-channel background in own stores, pharmacies, internet. 16 years in the Marketing Department by Yves Rocher Group and since 2018 at the heart of the French Beauty start-ups and DNVB ecosystem, as a consultant in brand creation.

Emmanuelle DUMAS

Senior Advisor Marketing & Indies Brands

A management and training specialist for over 20 years in groups listed on the Cac40 stock market index. I have a very operational business and solutions-oriented vision. Training strategy and plan – creation of product and services content – interim management Holder of a degree in training, Manager and executive coach, Team cohesion and co-development, Certified for powerful personal development tools: MBTI – DISC – PCM


Senior Advisor Training & coachin

After working in print media and advertising networks, I have continued my career for more than 10 years now in social networks and digital communication as content & community manager with numerous brands and companies


Senior Advisor Social Media

Specialist in the development of nutritional supplements for the skin, I am a cosmetic and nutraceutical engineer (Formulation Chemistry) and have an MBA in business unit management. I have been working for more than 25 years in product development, and have mastered the management of third party manufacturers in the cosmetics, nutrition and para-pharmaceutical industries (5 years with Nestlé Skin Health - Galderma).

Anne Sophie BONGAIN

Senior Advisor Food Suplement

30 years of experience in perfumery and beauty salon & SPA Both on the retailer side as Store Manager for Douglas perfumeries And on the brand side as a sales executive for various luxury brands. Passionate about this environment and about sales, I now share my experiences and my skills through individualized and personalized sales coaching in real situations.


Senior Advisor Retail Sales

With more than 8 years of expertise in digital strategy and web marketing, I specialize in the cosmetics sector. My passion and skills shine through website development and search engine optimization (SEO). Employing a customized approach, my goal is to elevate cosmetics companies online, effectively capturing consumer attention and strategically positioning them in search results.

Nicolas TISSOT

Manager Digital Strategy & SEO