OPERATIONAL MANAGEMENT

Operational management in the cosmetics sector

Your Partner for Short-Term Success

Specialists in outsourced management and business support, ataWay management also ensures the development of your distribution networks (with 250 distributors worldwide) and a 2.0 distribution structure in Germany and Austria.

Expertise in Operational and Strategic Management in the World of Cosmetics

In a sector as competitive as beauty and cosmetics, it is essential to effectively manage your company in the short term while considering strategic objectives.

We are proud to offer you a team of experts specialized in “operational management” and “strategic management” at ataWay management. We can work with you to achieve your goals thanks to our expertise in the cosmetics field and our skills in short and medium-term management.

  • LEAD / SET OBJECTIVES
  • MOBILIZE / IMPLEMENT
  • CONTROL / VERIFY

Specialists in Outsourced Management and Business Support

AtaWay management consists of specialists in outsourced management and business support, capable of assisting you with a short-term strategy. In addition to our services, we handle the development of your distribution networks, with a global presence of over 250 distributors and a 2.0 distribution structure in Germany and Austria. Our expert vision and perfect understanding of the cosmetic ecosystem, combined with medium and long-term strategies in the day-to-day management of your entity, allow us to drive our missions and their follow-up.

Mobilize: Optimizing Resources to Achieve Objectives

Resource optimization is an essential element of short-term management. We work closely with you to mobilize the necessary resources to achieve the objectives we have established. We ensure that every aspect contributes to the short-term success of your business, whether in terms of personnel, budgets, or processes.

Optimization of resources to achieve set objectives.

Lead: Setting Objectives and Anticipating Transformations

In the dynamic cosmetics industry, it is essential to effectively lead your company by setting short-term objectives while anticipating future changes. We can make informed decisions in the short and medium term thanks to our expertise in operational and strategic management, thus helping you survive in a constantly evolving environment.

Support change, anticipate and initiate transformations by making short or medium-term decisions.

Motivate, unite, and lead teams in the required direction.

Control: Ensuring Effective Day-to-Day Management

“Control”* is essential for short-term management. We closely monitor all decisions made regarding the daily management of your company. This includes verifying the implementation of strategies, evaluating results, and, if necessary, adjusting actions. In the short term, our goal is to ensure that every component of your business operates optimally.


Our area of expertise is strategic and operational management. We are aware of the importance of effectively managing your company in the short term while considering medium and long-term objectives. We can help you achieve your “strategic” and “operational” goals by effectively leading, mobilizing, and controlling through our proactive approach.

Control all decisions made for the day-to-day management of the company.

Our other management activities

ataWay your cosmetics specialist

Strategic management

Specialists in business transformation, we are experienced in all facets of international business, management, and company leadership.

Transition management

We offer transition managers from our team, who will be immediately operational in your company's environment, and will be fully dedicated to their mission thanks to their expertise and experience in the cosmetics sector.

Operational management

Our expert vision and perfect understanding of the cosmetics ecosystem, coupled with medium and long-term strategies in the day-to-day management of your entity, allow us to ensure the steering and monitoring of our missions.

Operational Management Focus

Questions / Answers

Operational management in the cosmetics industry involves the efficient management of daily business activities to achieve short-term objectives.

“Operational management” focuses on day-to-day management, while “strategic management” aims to set medium and long-term objectives.

We work closely with you to mobilize the necessary resources, whether in terms of personnel, budgets, or processes, to achieve the set objectives.

Outsourcing the management of your company offers the advantage of benefiting from specialized expertise without engaging full-time internal resources. This allows you to optimize your operations, make informed decisions, and focus on immediate objectives in a cost-effective manner, without committing to internal resources.

We evaluate the effectiveness of actions by closely monitoring results against set objectives. This involves analyzing the KPIs we put in place for your company, stakeholder feedback, and operational data to measure the success of short-term initiatives.

Emerging trends in cosmetic product development include the use of natural and sustainable ingredients, cutting-edge technology for product personalization, emphasis on sustainability and eco-friendly packaging, as well as transparency in ingredients and manufacturing practices.

AtaWay adapts its services by conducting a thorough assessment of the specific needs of each company we support. We customize our solutions based on the objectives, size, products, and unique challenges of each client to ensure a tailored approach.