In the world of luxury beauty, collaborations with technology startups have become commonplace. But the partnership announced at the beginning of 2026 between Lancôme and Swiss biotech Timeline is no mere PR stunt. It’s a strong signal of a profound transformation in what it means to “take care of your skin” – and an ambitious response to a fundamental question: can we act on the biological aging of the skin, and no longer just mask it?

124 billion dollars. That’s the size of the American beauty market, after a decade of uninterrupted growth at a rate of +5% a year. The world’s biggest market, it is also the barometer of the sector’s major strategic trends on an international scale: what happens today in Los Angeles or New York will be seen on the shelves in Paris or London 18 to 24 months later.

The global cosmetics industry mourns the loss of one of its most iconic figures. Leonard A. Lauder, Chairman Emeritus of The Estée Lauder Companies, passed away on June 14, 2025, at the age of 92, leaving behind an invaluable entrepreneurial and philanthropic legacy.

The beauty industry is undergoing an unprecedented transformation. Far from traditional ‘one-size-fits-all’ marketing strategies, we are witnessing the emergence of a new era where each consumer becomes unique, where each product adapts to individual needs, and where artificial intelligence orchestrates this revolution with surgical precision.

The cosmetic industry is experiencing a silent but profound revolution. In 2025, inclusive beauty is no longer an option but a strategic necessity for brands wishing to thrive in a rapidly changing market. This transformation goes far beyond a simple trend: it redefines the industry’s codes and paves the way for new business opportunities.